Sebela's Journey

Think of a time when you first learnt how to do your makeup. From crooked eyeliners to cakey concealers, we all know the struggle too well. And when those 5-minute makeup tutorials seem too easy to mess up, it ends up looking like regret. Anh Thu Le spent countless hours figuring out how to do her makeup before she built Sebela, on the premise that makeup should be easy and fun to learn. 

I felt so insecure when I started learning how to do my makeup, which is why I started Sebela, an app that cares about people and has a community to empower me in creating an amazing makeup look anytime. The makeup industry hasn't advanced much from the time that makeup was created, so our goal is to leverage technology to solve inefficiencies in the makeup application process - Anh Thu Le, Co-Founder Of Sebela.

With Sebela, doing your makeup has never been easier. Sebela lets you preview different makeup looks and styles with our AR filters, which allows you to browse through makeup styles for any occasion. In this way, you get an accurate and visual representation on how different types of makeup translates on your face. After you find your favorite makeup look from a filter, an easy-to-follow video tutorial by our makeup creators will be ready for you to follow, alongside with product recommendations by makeup artists. 

Our team is driven to create an easy makeup process for everyone out there, with the ultimate goal of empowering every individual to feel confident with their makeup look. We want you to feel and look good on any occasion, which is why we created over 30 makeup filters with new ones being added every week. Whether it’s date night, a rave or just a casual day, we want you to feel confident and on top of the world. 

Our numbers don’t lie. With 4.9/5 app ratings, 4.8k+ makeup filter views, 150+ affiliated products and 20+ content creators, we are confidently growing everyday. With Sebela, your next makeup look is a swipe away. Get SEBELA now, available to download for free on the App Store. 

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